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Layton City Policy

Personnel Policy Manual

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1116 - Use of Twitter Accounts

Twitter is a micro blogging tool that allows account holders to tweet up to 140 characters of information to followers.  The City Manager and executive staff believe that Twitter accounts may be effectively used for limited City purposes, including:

  • The dissemination of official Layton City emergency public information in a timely manner to interested followers, including the news media.  Such information may include emergency notifications and instructions, and the status of significant emergency or disaster situations;
  • The dissemination of information about park and recreation programs and events.  Information might include Layton Recreation program information, Surf-n-Swim program information, and special notices including rainouts, pool closures, cancellations, program registration deadlines, etc.;
  • The dissemination of City news and events including scheduled road closures, scheduled water service disruptions, City meetings, and other information as posted on the home page of the City’s website under News and Events.

 

The City’s website is the primary source of public information.  All information in tweets should be mirrored in the City website.  Tweets should refer followers to the Layton Website whenever possible for further information.  The maintenance of authorized City Twitter accounts is not intended to notify followers of everything going on in the City, but rather to provide a means to “push out” only timely, relevant and informative information as determined by the Department Director overseeing the maintenance of the City Twitter account.  The maintenance of City Twitter accounts must not add significantly to the current workload of city employees.

 

These standards do not alter the City's Social Media Use Policy (3518)

  1. The City Manager will approve all City Twitter accounts;
  2. The IT Division of the MS Department will establish and maintain the functionality of all approved Twitter accounts for City use;
  3. All City Twitter accounts will share a standardized City of Layton logo and/or background and indicate they are official sites of Layton City;
  4.  All City Twitter account information, including usernames and passwords, shall be registered with the Information Technology division;
  5. The City Manager, along with the appropriate Department Director will designate employee(s) responsible to maintain a City Twitter account;
  6. If appropriate, the following will be added: This site is not monitored.  Call 911 for emergencies;
  7. Twitter usernames shall begin with "Layton" (LaytonFYI, LaytonEmergency and LaytonRec);
  8. Twitter content shall mirror information presented on Laytoncity.org and other existing information dissemination mechanisms;
  9. Tweets shall be important (timely, informative and relevant);
  10. Responsible personnel shall ensure that information is posted correctly the first time as Twitter does not allow for content editing.

 

Content

  • Twitter accounts shall serve three primary purposes:
    • Get useful emergency information out quickly to the public and the press
    • Promote City-sponsored events
    • Refer followers to content hosted at www.laytoncity.org

 

Archive

  • Layton City personnel shall be responsible for archiving Twitter posts.  Initial policy will be to archive Twitter postings within the Information Technology department's servers.  Layton City Twitter archives will not be visible to the public, but will be accessible for public document retention purposes.

 

Proposed Layton City Twitter Accounts

 

LaytonEmergency – This account will be used only for dissemination of urgent emergency information that directly affects citizens of Layton or the surrounding area.  Such information may include emergency notifications and instructions, and the status of significant emergency or disaster situations.  This information should be considered necessary to protect the well being of citizens.  The Police and/or Fire PIOs may directly send Tweets as needed.  When the EOC is functional, all tweets should be cleared with the City’s PIO.  When possible, all tweets will refer the subscriber to www.laytoncity.org

 

Examples of appropriate emergency tweets include:

  • Significant emergency road closures and/or water service disruptions
  • Missing child information
  • Water boiling orders
  • Evacuation due to wildfire or hazmat incident

 

Examples of inappropriate emergency tweets include:

  • Announcement of “Shop with a Cop” event 
  • Awards or recognition to Layton City departments
  • Information that doesn’t affect or help citizens (i.e. Layton sends 3 firefighters and an engine to help battle Southern California wildfires)
  • Announcement of “Fill the Boot” fundraiser

 

LaytonFYI – This account will be used for the dissemination of City news and events including scheduled road closures, scheduled water service disruptions, City meetings, and other information as posted on the home page of the City’s website under News and Events.  This account will be screened and maintained under the direction of the Management Services Director.  When possible, all tweets will refer the subscriber to www.laytoncity.org.  This account will also be used to transmit emergency information in the event of an emergency.

 

LaytonRec – This account will be used for the dissemination of information about park and recreation programs and events.  Information might include Layton Recreation program information, Surf-n-Swim program information, and special notices including rainouts, pool closures, cancellations, program registration deadlines, etc.  This account will be screened and maintained under the direction of the Parks and Recreation Director.  When possible, all tweets will refer the subscriber to www.laytoncity.org.  This account will also be used to transmit emergency information in the event of an emergency.

Enacted, 8/1/2011, Previous Policy 1116
 




 
 
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